Established in 1949 by a group of business leaders and academics, ESLSCA strives to train commercial and industrial managers and executives.
ESLSCA Business School ×
Location
Paris, France
Format
Full time - 2 years
Location
Paris, France
Format
Full time - 2 years
Tuition fees
€ 12,000
Length (months)
24
Program name
MBA Digital Marketing and Innovation
Business school information
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- Whatever is said about Paris, it would not be enough. Located on the Seine River, it is France’s most important center of culture and commerce. Apart from the museums and cafes you already associate with it, this capital city keeps getting better with new cultural spots and innovative startups.
- People choose Paris for the countless opportunities in business, education, culture and entertainment. The City of Lights continues to embrace its image as a leader in intellectual pursuits.
Program description
- The Digital Marketing and Innovation MBA emphasizes a complete mastery of the digital economy value chain and combines an academic and practical approach to train professionals with multidisciplinary talents. The training revolves around a common core as well as a specialization module through which our students can deepen certain areas to orient themselves towards professions requiring very specific skills.
- The basic lessons of the course allow you to develop a sense of leadership and career planning. With an emphasis on innovation and the digitization of the economy, this module invites students to understand project management in innovative ways. They are invited to include their reflections in a logic of financial valuation and the image of the company.
- To the solid foundations provided by the first module are added practical knowledge around the implementation of campaigns, the design and creation of websites and communication in the digital age. The Digital Marketing MBA focuses on training digital strategy experts who are fully aware of the economic challenges that this entails. New channels, inbound and outbound marketing, brand content strategy or even SEO, social media, e-commerce, data ... all subjects relating to the digital world are the subject of courses designed according to teaching methods adapted to their particularities.
- The program is taught in French.
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Admission requirements
Other:
* Bac +3
(validated or in the process of being validated)
Location
Campus
Address: Paris, France
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